Therefore, you should do this work at the beginning of your strategic planning, as this is the best way to avoid wasting money on ineffective and unfocused actions.
Buying journey
The purchasing journey is the path that your ideal customer will take until they purchase your product or service. Therefore, it is divided into three subareas.
Attention
This is the point at which your persona realizes a problem or personal need that can be solved by your product or service. So they have a problem, but they don't yet know how to solve it. Meanwhile, you have something that will help them solve that issue.
Consideration
Your persona begins to better understand their problem and what will help them solve it. So this is the stage where your potential client begins to look for solutions they have already found to solve the issue.
Decision
Here, your persona is already an SQL — a qualified lead ready to buy. They are already sure about their problem and have already researched the available solutions.
So, at this point you are deciding between the best options romania mobile database available on the market. In addition to comparing the capital investment required with the return that will be obtained after acquisition or implementation.
Therefore, your sales strategy must work to make the passage through each sub-area of the purchasing journey faster and more effective. This can reduce the total cycle and generate more returns for your business.
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Qualification matrix
At this stage, the marketing team classifies and manages acquired leads in relation to their profile and maturity.
This way, you identify how much each person is able to perceive whether or not they have a problem. This is the time to define how much your lead is adhering to the solution you offer.