We are going through a delicate moment, which requires the establishment of certain priorities.

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This print from Google Analytics shows the growth of the Rock Content Spanish blog throughout March.

On March 30, our Brazilian blog, which has been active for more than 7 years, reached its record of the highest daily traffic.

We received 101,000 sessions that day, which was maintained the following day and is still holding until the moment of this publication.

The same happened with the Community Blog and the Rock Content Corporate Intelligence, which also saw daily session records.

On March 30, our blog in Portuguese reached a milestone in daily sessions.
On March 30, our blog in Portuguese reached a milestone in daily sessions.

Thus, if you already have an online presence, our experience tells us the australia cell phone number list importance of keeping an eye on your websites and blogs in these uncertain times.

Especially because companies that weren’t so present online suddenly found themselves forced to act quickly and invest in Digital Marketing. Now, the competition is even higher than before.

The right time for informative content
Of course, it’s important to produce sales materials that are common in every marketing strategy.

However, one of the major premises of Content Marketing is the production of content that informs the persona.

Many companies don’t understand how this top-of-the-line content, which may seem a little distant from the solutions your business sells, will increase revenue results at the end of the month.

If you’ve consumed any marketing content in the last two weeks, you already know what every expert is recommending: this is not the time to sell. It’s time to create relationships and strengthen your brand’s image.

And the informational content does just that, positioning your brand as a market authority. So, whenever the audience looks for something on the Internet, they will trust the company as a relevant source.

In the last 15 days of March, our portuguese post about Tik Tok had a 430% jump in traffic coming from Google searches.

The chart shows the evolution in organic traffic of our post about Tik Tok throughout March.
The chart shows the evolution in organic traffic of our post about Tik Tok throughout March.

The article “Image sizes for Instagram,” posted on our blog in Portuguese, went up to the most accessed post. The runner-up was “Fonts for Instagram,” followed by the “Complete Guide to Image Sizes for Social Networks in 2020“.

Notice that all these blog posts mentioned aim to bring useful information to our audience.

In our blog in Spanish, the post about hashtags rose from the 76th position of the most accessed to the 10th place. All of this because of an increase in organic searches.

But Rock’s audience wants more than just satisfying queries about social networks.

The post on corporate social responsibility, in the blog in Spanish, had an increase of 117% in organic search sessions.

Following the same theme, the article that addresses the values of a company saw an increase of 98% in organic traffic.

When growing a brand through Content Marketing, it’s essential to have the right content at the right time.

When you do consistent work to achieve this goal, you’re letting the audience know that you’ll be there when they need you.

The proof that educating can also be a business goal
Over the years, Rock Content has been concerned with producing content that not only informs but also educates.

Today, we are reaping the benefits of this effort by seeing our content being used as support material by various educational institutions.

In the last half of March, referral (traffic that comes as a reference from other sites) was the traffic acquisition channel that grew the most in all blogs. Much of this is due to online educational platforms using our content.

The article on Content Marketing ROI, for example, which is used in USP’s Digital Marketing course (available through Coursera), has presented a boost in the volume of access in the last two weeks.

To better understand the relevance of this shift, consider that in January and February (together), we received 1,800 sessions from this course. Only in the second half of March, there were 4,000.