The company also uses referral marketing as a way to increase sales. One of the main word-of-mouth advertising actions is free product samples that can be picked up at the establishments.
Furthermore, a widely used strategy is also the distribution of personalized gifts to consumers — for example, wall clocks and hats.
For a certain period, they advertise the availability of samples and, in order for the public to obtain the product, they must register in the institution's loyalty program and share the promotion with a friend. This type of measure has a very high impact on sales and attracting new customers.
Learn how referral marketing works in practice
Some actions must be implemented in practice for referral marketing to generate the expected results. See some of them below!
Ask customers for recommendations
Don't be ashamed to ask clients to recommend your services to their jamaica mobile database acquaintances, because if they are satisfied with your work, it is even expected that they will do so spontaneously, without your direct interference.
It is possible to create a strategy with resources to strengthen this process. First, understand the ideal time to ask for new referrals — it could be after good service, when the customer is clearly happy with the result, for example.
One possibility is to ask him to give out business cards to relatives and friends. If these cards include a gift or discount, it becomes even more motivating.
To increase your chances of being referred, it is essential to be a good professional and respond positively to your clients’ expectations. In addition, use relationship marketing techniques, such as distributing free gifts.
A gift alone is not enough for a consumer to make the company a priority, but it can fuel other actions and maximize customer loyalty.
Create true and lasting relationships
Build good relationships with market partners and, with this, get them to refer you to clients whose needs and demands they cannot meet because they are in a different industry or do not manufacture the product. To do this, one idea is to participate in events and lectures that strengthen your contact with other entrepreneurs.
Partner with other companies
Referral marketing does not have to be done only through individuals. Companies of any size can refer services to people. To do this, you can create some type of partnership or informal agreement.