Inbound and Outbound: which strategy to apply?

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Inbound and Outbound are essential marketing strategies for your business to grow. Outbound is the traditional marketing that is already well-known, and it is based on major media outlets, advertisements and sales processes that go after the consumer.

In Inbound Marketing, attraction is done through the creation of relevant content for a specific audience.

Be happy with your company's results! Learn all about these strategies. Keep reading!



Inbound and Outbound: which strategy to apply?

With the advancement of technology, the purchasing process UK telegram data has changed. Many people prefer to make their purchases online, which is where Inbound Marketing comes in. By producing content that is relevant to the ideal consumer profile (ICP) , this consumer is attracted, then nurtured throughout the purchase funnel and taken to the final stage, the actual purchase. Therefore, it is very important to create the right content for the right audience.

Therefore, studying the ICP is essential for the Inbound Marketing strategy to work for the company and bring the expected results. It is necessary to know the pain points, interests, doubts and biggest problems faced by the lead, only then will you be able to have an effective Inbound strategy.



Inbound Marketing Process


Inbound Marketing works in four main stages: attraction, conversion, sales and delight.

Attract: First, you need to get qualified traffic to your digital channels. Therefore, the first step of the Inbound methodology is to make people become regular visitors to your website, for example.

Convert: the goal of attracting visitors is to convert them into leads and nurture them with relevant content.

Selling: The next step is selling, at this stage it is time to observe who is prepared to buy the company's solution.

Delight: after the sale, the relationship does not end, on the contrary, after-sales aims to delight the customer, so that they can become loyal and recommend other potential buyers.



Important concepts within Inbound


Sales Funnel
The sales funnel represents each stage that a lead goes through during their purchasing journey. Its main objective is to guide and educate the public, from the first contact with the company, until the closing of the purchase. This education is done with the lead through relevant content, which will take them through the stages, until they reach the bottom of the funnel, which is the ideal moment to close the deal.



Landing Page
Landing pages are a great way to get your visitors' contact information. They are form pages where leads provide information in exchange for some benefit, such as an e-book.