Creating and delivering solutions that work the way real people think and do things, such as making decisions: Digital sales assistants can be an extremely useful solution here. Instead of abandoning a customer who is facing choice overload, step in and clear the path. Gently and effectively guide them to the right solution. This can be achieved by asking the right questions, educating and advising.
By following these tips, your company will be prepared to deal with the new consumer profile and the way they reach their purchasing decisions in the digital age.
To successfully reach their target market and improve customer interactions, companies need to understand how much effort and time consumers put into making purchasing decisions in the digital age.
Decision-making is both an art and a science, and has been studied by experts for generations. More often than not, the secret lies in learning exactly what the customer wants, and how their decisions can be influenced to buy your product – and not your competitors’.
Behind seemingly simple decisions, there is a range of thought tunisia mobile database processes that impact decision-making. For example, a buyer may make a “spur-of-the-moment” decision based on emotion, or they may make well-researched and thoughtful decisions. B2B buyers, on the other hand, may be the opposite: long sales cycles, with committees made up of different members and areas of the company.
Based on this observation, we can see that there are different processes for decision making and three types of consumer decisions to consider:
Nominal;
Limited;
Extended.
Understanding how your consumers make purchasing decisions in the digital age can define the success of your company. Learn more about these three concepts – and how they apply to the consumer journey in your business:
1) Nominal decision making
Nominal decisions are often made about low-cost products. They include frequent purchases, purchases of a familiar brand or product, purchases that require low involvement or little search effort.
If a customer has been using the same laundry detergent for twelve years, they are unlikely to spend much time researching different brands – unless they notice a problem with their existing purchase.
Nominal decision-making doesn’t always start out as nominal. Initially, you may have spent weeks searching for a laundry detergent that was within your budget, smelled good, and kept your clothes soft.