Follow-up: more than a message, an infallible strategy

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Have you ever imagined having the chance to turn a first date into a lasting connection? Just like in personal relationships, in the world of sales, follow-up plays a crucial role.

Just imagine a scenario after a promising date with someone. The next day, it’s normal to send a message to keep the person in touch and try to develop a relationship, right?

Likewise, in sales, follow-up is the bridge that keeps the bond with the lead alive, creating a memorable purchasing experience.

Here's a fact to demonstrate how important it is to maintain this close contact: research shows that 80% of sales require at least eight points of contact before the prospect closes the sale.

That's right, persistence is the key to sales growth and follow-up is the tool that drives this process!

In a world where attention is a valuable and scarce Qatar telegram data resource, every follow-up message is an opportunity to reinforce your presence in the mind of your prospect.

It's more than just continuing the conversation ; it's building trust, strengthening the relationship, and ultimately closing the sale.

So how do you create the best follow-up cadences and approaches?

Read on to discover proven strategies to improve your interactions after the first meeting!

The 4 types of follow-up that exist within the sales process

How to create follow-up cadences to generate value in the lead!

The easiest and fastest way to follow up on your day-to-day life!

Follow-up is the monitoring carried out with the potential customer throughout the pre-sale, sale and post-sale process .

These are all the points of contact made between one stage and another.

One of the biggest mistakes made by professionals working in sales is to think that the follow-up process only happens after the proposal.

This can hinder negotiations because when the seller thinks that follow-up is only carried out after a proposal, this causes a feeling of strangeness in the person who has been involved in the negotiation since the beginning.

Therefore, she ends up not understanding the reason for the contacts made more frequently after the solution is presented.

Therefore, the potential client must be prepared from the beginning of the process, with constant follow-up to generate value, nurture the relationship with them, with the aim of preparing them for follow-up after the proposal.

Therefore, this strategy should start right after prospecting, with emails about meeting exits or scheduling a next point of contact, for example.

To understand more about the types of follow-up that exist in the sales process , come with us to the next topic of this article!