What to do after running an A/B test

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Once you’ve completed your test, document all results thoroughly so you can analyze them later, learn from your findings, and apply them to future marketing campaigns . Keep in mind that your results aren’t always definitive. For example, if your test shows that a funny headline for a PPC ad led to more conversions, it doesn’t mean you should only use funny headlines in the future.

Conduct A/B tests regularly to see if your results mexico phone number data change over time. It’s possible that your audience responds well to a certain approach, but later loses interest as more advertisers start using a similar style, and that’s no longer uncommon. A/B testing will help you realize when it’s time to spice things up and try something new.

Frequently asked questions about A/B testing
What is the difference between A/B testing and multivariate testing?
Multivariate testing means adding multiple variables to your test. In a multivariate test, you can test multiple elements at once , such as the number of fields in your sign-up form, background colors, and so on, to see which version gets you the highest conversion rate .
However, multivariate testing requires more advanced strategies and, most importantly, a large amount of traffic, so it works best for larger businesses.