Email campaign success analysis

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No successful email campaign is complete without careful measurement, analysis, and evaluation of your traffic and results. With analysis, you can fine-tune your emailing and optimize its effectiveness.
How do you know if your email campaigns are achieving the desired results? It’s impossible without a thorough email marketing analysis. Setting the right KPIs every time you launch a new email campaign will help you evaluate your success and improve your email marketing over time.

8 important email marketing performance indicators:
Here are some of the most important email malta phone number data marketing performance indicators you should track, as well as ways to calculate them:

1. Return rate
Bounce rate shows the percentage of all emails sent that could not be successfully delivered.

Bounce rate is calculated as: (Total number of undeliverable emails / Number of emails sent) * 100

There are two main reasons for email undeliverability. Destination mailbox failure (overfilled mailbox, etc.) and non-existent destination mailbox . If an email bounces back to you due to a non-existent destination address, you should immediately remove that email address from your list. A high number of emails sent to invalid addresses can give Internet Service Providers (ISPs) a reason to mark your emails as spam .

If there is a temporary problem with an otherwise valid email address, such as a full inbox or an email provider outage, you can try sending emails to these recipients again.