How to set up your business and personal account profiles

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An Instagram profile is the gateway to convey the appeal and information of your account to first-time visitors. A business account is meant to convey the trust and professionalism of a company or brand, while a personal account is meant to express individuality and daily stories, so it is necessary to set up your account according to the purpose of each account. Below, we will explain in detail the differences between each of the main settings and how to use them.

Icon Photo
In a business account,Brand logo and unified designBy adopting this, the el salvador mobile database aim is to increase visibility and trust, and immediately convey the brand image to users. In contrast, personal accounts generally use photos that express the person's portrait, hobbies, and lifestyle, and a style that emphasizes individuality and friendliness is preferred.

Username
Usernames for business accounts are often chosen based on the company name, brand name, or in some cases, business activities.Emphasis on recognition and consistencyOn the other hand, personal accounts allow for a high degree of freedom in expression, using nicknames and creative names, but it is also important to consider the balance with how well-known you are.

Self-introduction must be within 150 characters
The key is to effectively express the information you need to convey within a limited number of characters.Services and product features, contact information, and campaign informationBy describing things simply and clearly, they are devised to increase their appeal to first-time users. Personal accounts tend to appeal to their friendliness and individuality by introducing their hobbies, moments from their daily lives, and interests.

link
Linking is an important marketing tool for business accounts.Linking to official websites, online shops, campaign pages, etc.It is necessary to be aware of this when managing your account, and linking it to the page you are linking to will encourage followers to take action. Personal accounts are often used to disseminate personal information, such as hobby-related blogs or other SNS accounts, and their uses are different.