Bottom of the sales funnel: customer acquisition

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The top two sections of the sales funnel were about building awareness of your product and building a relationship with a new audience. Here, in the last, narrowest part of the funnel, it’s time to convince the customer that buying your product is actually worth it.

Here you can apply tactics that lead directly to closing the deal - for example, you can nudge the customer with a discount voucher, or instill FOMO - fear of missing out (e.g. only 5 left at this price, etc.). In your israel phone number data videos, you can make their decision easier by showing them what life will be like after solving their problem, or giving them useful information that they can use after purchasing.

Types of video content for each stage of the sales funnel
Video has never been as popular a marketing tool as it is right now. No matter what you search for in a search engine, you will always find videos from Youtube or other social networks in the results. Different types of videos are suitable for each level of the funnel, depending on what your future customers want to hear.

Videos for the top of the sales funnel
The most effective videos are at the top of the funnel, which alert users to a problem they should pay attention to and give them reasons to care about solving it. At this stage, you offer very valuable information but don’t ask for anything in return, all the while building trust.