A suite of improved audience building features, new ad types, and improved reporting have made many LinkedIn advertisers really happy over the past few months. Let’s take a look at some of them.
Since its inception in 2005, the social network LinkedIn has been focused mainly on professionals. Unlike Facebook, which is used more for entertainment, LinkedIn is used more by entrepreneurs hungary phone number data and employees of various fields, often in leadership positions, to maintain their work contacts and relationships. People share their work experiences and positions here , HR department employees reach out to new potential employees, and entrepreneurs look for their business partners. Thanks to this, this social network represents a unique opportunity to reach potential customers or business partners based on their job position, industry, company size and name, seniority and other attributes.
This makes advertising on this network a clear choice for all marketers and marketers who want to reach key employees in companies with purchasing decision-making powers, who are therefore ideal targets for B2B advertising .
When it comes to the social network's advertising features, LinkedIn has always looked to Facebook Ads as a model . Features like Lookalike Audiences and Custom Audiences were part of Facebook Ads long before they eventually appeared in LinkedIn Ads. This trend is also evident recently, when several advertising features similar to those found in Facebook Ads appeared on LinkedIn.
A suite of improved audience building features, new ad types, and improved reporting have made many LinkedIn advertisers really happy over the past few months. Let’s take a look at some of them.
New LinkedIn Ads Features
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