Items to check Checkpoint
LINE tag installation status Successful implementation on all pages
Duplicate counting of conversions Setting appropriate measurement conditions
Attribution window Set a period according to the chile mobile database product
LINE ads have strict screening procedures, so check the policies in advance
LINE advertising has very strict policies compared to other media.
If you are in an industry that may violate policy or if you need to create creative content, be sure to check the policy in advance.
It's no laughing matter if, after all the production and preparation, you can't post ads due to a violation of policy.
Summary of LINE Ad Optimization
To successfully optimize LINE ads, it is important to first have an appropriate account structure and budget setting. By understanding the characteristics of machine learning and aiming to secure 20 or more conversions, you can maximize the effect of optimization through automated bidding. When conversions are low, you can achieve stable results by starting with maximizing the number of clicks and gradually moving to maximizing the number of conversions.
Regarding targeting, efficient reach is possible by combining interest targeting and friend-added targeting with remarketing and similar targeting as the basis. In addition, the key to success is to regularly conduct AB testing on creative content to improve performance.
Furthermore, by taking advantage of the characteristics of LINE ads and managing ads that take into consideration natural flow within the LINE app, you can encourage user behavior and achieve a high conversion rate.
Optimization is not a one-time thing; continuous improvement and validation are essential.
Please use the LINE ad optimization methods we have introduced here to help resolve any issues you may have with your account.
Conversion Tracking Check Items
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