What is Smart Shopping or Smart Shopping Campaigns?

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According to Google, Smart Shopping campaigns use automated bidding and ad placement to maximize conversion value for the daily budget you set. Essentially, Google uses pre-existing data processed by its artificial intelligence to increase your revenue and maximize conversion value.

Things to keep in mind before setting up Smart Shopping campaigns
Read on for some best practices to follow germany phone number data when setting up Smart Shopping campaigns.

Ensure Smart Campaigns are running in both Search and Shopping - It is a best practice to have campaigns in both Search and Shopping to cover all your audiences and reach the largest number of users.

Create a universal campaign in both search and shopping - universal campaigns ensure that you capture visitors who cannot be captured by campaigns targeting a specific product.

Create specific campaigns for shopping your best-performing products - You should create separate campaigns for your best-selling products while excluding them from all other campaigns. This will help ensure that all of your products are showing, not just your best-selling ones.

Measure and evaluate the performance of your Smart campaigns . Find out what's working, what's not, and what you can improve on your strategy. Did your ROAS (return on ad spend) increase significantly? Be sure to track data from Smart Shopping and regular campaigns to compare impact.