Have you ever been walking downtown and Googled a restaurant nearby?
When users search for a specific location, Google provides the best search results for that area.
Appearing among the first results in a specific geographic area does not happen by chance.
To gain organic visibility in a thailand cell phone number list limited area, it is necessary to work hard on the local (geolocalized) positioning of the site: Local SEO includes all SEO activities aimed at positioning the site on search engines for local searches .
Among the most effective activities we have:
Create content that is relevant to customers in your city, state or geographic area
Identify the most effective keywords
Create, update or optimize your business's GoogleMyBusiness listing
According to a study conducted by Semrush , unlike what was predicted by the main big players in the market, in 2022 there was no predominance of mobile connections over desktop ones.
In fact, over the last two years, smartphone access has seen a 30% drop.
However, the use of mobile devices has led to a real explosion of Local SEO, making it one of the fundamental strategies for companies that work in a specific territory.
In fact, ItaliaOnline discovered that Italians use Google Maps to search for businesses and obtain various useful information near them, especially from mobile.
Among the most popular searches in 2022 we have:
“bakery near me” with a +622% ,
“supermarket near me” with a +524% .
Additionally, 28% of those who perform a local search end their experience with a purchase.
The businesses that can benefit most from Local Search are those that have direct contact with their customers, such as bars, restaurants, hospitality businesses, and retail stores.
The success of Local SEO in 2025 is not only linked to the increased use of smartphones.
Users are increasingly aware and, before turning to a professional service or going out to make a purchase, they prefer to get information via the Internet, even from desktop.
Neglecting Local SEO, therefore, means giving up the opportunity to increase your sales.