CAR = (Number of users who abandoned the cart / Number of users who added an item to the cart) * 100%.
Here are some reasons why users abandon their shopping carts:
we didn't expect the cost of the goods to be so high;
went to an online store to search for products, not to buy them;
found where to buy cheaper;
postponed placing the order until better times;
couldn't figure out the structure of the site.
How to get information about CAR
To get the data from Google Analytics, go to the pakistan cell phone number list Reports section, then Conversions - E-commerce - Buyer Behavior. The bottom of the table will show the number of seconds when visitors added products to the Cart and when they made orders. The ratio of these two indicators is CAR.
To view information about products in the "Cart" of the online platform, you need to connect e-commerce reports in Yandex Metrica. To do this, you should contact the developer of the platform. After connecting, you will be able to view a report called "Products in Cart".
If CAR increases, then perhaps competitors sell similar products at a lower price and buyers go to them. With a loyal pricing policy, it is worth thinking about the user interface: the user should quickly get to the necessary page and buy the product in a few clicks.
Return on Investment (ROI)
ROI is the return on investment in advertising. It is determined by a simple formula:
ROI = (profit – advertising investment) * 100% / advertising investment.