Unique visitors
The metric displays how many visitors visited the site over a certain period of time.
In order for analytics tools to classify a visitor as unique, he/she must meet certain parameters. The following is taken into account:
operating system;
browser;
cookies;
location;
IP address.
If the user cleared cookies, installed the operating system or browser latvia cell phone number list again, then the analytics tools will classify him as unique.
How do I know how many unique visitors there were?
Google Analytics. To evaluate the metric, go to the Audience - Overview section. Note that Google Analytics does not have a metric called "unique users" because it is listed there as "new users".
Yandex Metrica. You can see unique visitors by following this path: "Reports" - "Standard reports" - "Sources" - "Sources, summary". Information about unique users will be in the "Visitors" column.
By the way, you can read about the report review inYandex Help.
Why do you even need to know how many unique users came to your site?
Even if a site gets a lot of unique visitors, it doesn't guarantee a high conversion rate. An online store might get 200 visitors in one day, but none of them will buy anything. Or 15 people might come and all of them will place orders.
Despite this, the number of unique visitors still needs to be known if: