The dependence of the volume of requests on the number of impressions is visible on the graph.
How to increase average income by 24% in a 3-month media flight: Ingate Group and VseInstrumenty.ru case - image 6
These same changes are confirmed by the elevator according to Metrica data:
Revenue from users who viewed video ads increased by 26% (relative to users who did not see ads);
How to increase average income by 24% in a 3-month media flight: Ingate Group and VseInstrumenty.ru case - image 7
Brand AEG
RK period: May–June.
by interests in “repairs and building materials,” and separately estonia cell phone number list identified the 18-24 age group to test a more action-packed format of vertical video creative for zoomers.
With the help of video, we introduced the brand to a wide audience, and with the help of banners, we deepened contact with the part of the audience that is most interesting to us. These are those who watched the video, as well as people with high incomes who immediately had a need to buy tools, or men whose hobby is building a house/dacha.
Brand and Search Lift have also been working since the launch of the campaign.
Banner and video advertising, as for INFORCE, were initially launched in parallel, and a carousel with products was also used in the video. In June, they decided to adjust the strategy and use banner advertising only for video targeting.