The consequences on business

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Among the consequences of information overload, in addition to reduced attention, there is the difficulty in making decisions, which is connected to a well-known concept of the economist Herbert Simon : bounded rationality.

When we face a choice, we act in a satisfactory but not optimal way, because we are not able to perfectly evaluate all the information available.

If this was already kazakhstan cell phone number list true in the 50s, it is not difficult to think how true it could be in today's world which, always taking up Simon's thought, is characterized by a strong contrast: wealth of information and poverty of attention.

All of this translates into a huge challenge for companies that have to deal with increasingly ephemeral and difficult to reach consumers.

Here, however, the problem is no longer just attention, but also the numerous alternatives available that make the choice even more complex.

Here, information overload is accompanied by the so-called “choice overload”, generating new obstacles in the customer’s purchasing process and increasing its time.