The nice thing about micro-influencers is that they are always involved with their followers and often respond to comments. This results in a lot of interaction. There is often more interaction between micro-influencers and their followers than between mega-influencers and their followers.
You see that influencers like Zappa the Cat have the potential to quickly become famous and grow. Actually, Zappa is no longer in the micro segment, because the Rotterdammer has no less than 107,000 followers. She grew fast, a year ago she still fell into this category. Now Zappa has no less than 11,000 likes on this photo 118 comments.
Advantages
Micro-influencers fit any budget. Talk to them about what they want in return. This doesn’t always have to be money, you can also invest in an experience. Think of a photoshoot at an Instagram-worthy location. Micro-influencers are always looking to create cool content. If you help them with this, they will exceed your expectations.
In addition, micro-influencers receive fewer sponsorship requests. So they have a clean feed, are not yet saturated and go for collaborations that really suit them. Otherwise they lose their authenticity and therefore followers, and there is no business.
Micro influencers are always looking to create cool content, if you help them with this, they will exceed your expectations.
Invest in one well-known influencer who really fits your brand. You use this influencer as an ambassador for your brand, so that you can apply the power of repetition. Micro-influencers often come to you automatically with the question whether they can work with you. Some companies automate this by placing a campaign on an influencer marketplace. This way they can easily place the order and select influencers, who then immediately receive a briefing.
Nano influencers
Since I started giving masterclasses on influencer marketing, I see the importance of the rise of nano-influencers. These are local heroes who have up to 5,000 followers. These followers come from a brazil telegram data 30 million certain place of residence. Often everyone in the area knows him or her.
Local presence
Sajoer , a juice bar with two locations in Rotterdam, works with these kinds of local acquaintances. The owners try to reach Rotterdammers through influencer marketing. That is precisely why it is important for them to use someone with a local presence . They have no use for an influencer with 35,000 followers from all over the Netherlands. They also use local influencers to create content for them. For this, they asked Jennie from the Blog to help them with an appealing Instagram feed. See the difference here:
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