It is also essential to keep in mind the number of contacts that need to be made before the election period. NiBePolítica has an excellent tool for simulating votes and contacts, where you can get the first notions to build your contact base.
Before creating your proposals, it is important to understand the real needs of the population. Well-defined campaign themes help to form a solid voter base and also to segment the profile of the target audience you want to reach: is your campaign more focused on young people or older people? Are your proposals beneficial to minorities? Or do you prefer to serve regional groups? Offering real solutions according to some type of segmentation, in addition to attracting and retaining voters, adds strength and credibility to your speech.
Message and image: what do you want to convey?
By segmenting your audience, you can better reflect on the new zealand mobile database candidate's image, the message to be conveyed and the way in which this information will be conveyed. If your target audience is young people, for example, you can opt for a more informal language and focus all your communication on the digital environment.
Visual aspects can also play a big role. In 2016, some candidates chose to convey a message of change and renewal by simply altering the visual identity of their campaign, incorporating colors and elements that were very different from those commonly used by their party, for example.
3. Create a detailed timeline for your campaign
Starting to draw up a schedule and create an agenda may seem hasty at this point, but it will be essential for activities to be carried out calmly and in an organized manner. While waiting for the elections, you can, for example, define the type of communication that will be used in each period, align your team's activities and note the right time to start addressing those issues that cannot yet be addressed.
4. Make the most of digital marketing tools
More than half of the Brazilian population already has access to the internet . Keeping your campaign only offline is no longer an option.