The benefits of social media monitoring

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Social media mentions provide vital business intelligence that can inform more strategic decision-making.

Monitoring is also essential to your brand’s communications pipeline. Your social media managers and customer care agents should own most of this interaction, acting as traffic controllers for what’s coming in across your social networks.

How to make the most of social media monitoring
First, centralize your social profiles into a single platform enabling message usa mobile database monitoring at scale. Then, create alerts to help your agents easily track and respond to direct or indirect brand mentions. Include your brand’s handle and broader mentions. Also, account for common misspellings, nicknames, flagship products and industry-adjacent terms.

By receiving these alerts, your social team will be better able to block and tackle on your brand’s behalf, answering FAQs while routing other critical messages to different departments within your organization—from HR to sales.

To get even more sophisticated, your community managers can identify potential entry points to guide purchasing decisions. But be careful: This tactic is as much an art as a science.