10 tips for social media content creation

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1. Consider quality and alignment over quantity
Standing out becomes more challenging with social media saturation. Consumers are seeking quality over quantity when it comes to content. Our report found 91% of social users say production value and budget impact their engagement. Instead of filling their timelines and feeds with tons of posts, focus on quality content that provides value on the right channels for your audience.

2. Use AI social media content creation tools
Using AI social media content creation tools can automate routine production tasks and workflows. For example, use AI for scheduling posts and creating performance analysis reports. Save time improving social copy and slating uk mobile database in captions for videos through AI editing tools. Sprout Social has AI functionalities built throughout, serving as your assistant where you most need it. You can conduct audience research via Sprout Social Listening to inform the direction of your content. Then use our AI Assist to help generate social copy and use Optimal Send Times to schedule posts when your audience is most active. By leveraging AI, you can focus more time and effort on being creative, ensuring that their content stands out in an oversaturated digital landscape.

3. Take a network-specific approach
You can definitely repurpose content, but it’s important to consider each social network’s nuances. Adopting a network-specific social media content strategy involves tailoring content and engagement tactics for each network and user base. What works on Instagram might not resonate on LinkedIn, as each caters to different expectations and hosts different content types. By customizing content to fit the specific context of each network, brands can maximize their impact and foster stronger connections with their audience. You can also adapt the same piece of content for two different networks. For example, let’s say you have a podcast. You could post a long-form video on YouTube and publish 30-45-second clips from the episode on TikTok or Instagram Reels. We do this for our podcast, Social Creatures, by sharing clips on our Instagram page.