Calculate total revenue and total costs

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Note: You don’t have to use all of these attribution methods and analyses, only select what works best for your goals and campaign. Consider using software tools like Sprout Social Influencer Marketing (formerly Tagger) that can automate attribution and provide more sophisticated analyses and insights within one platform.

3.
Add the total revenue generated from the attributed conversions. Then determine the total spent on the campaign, including advertising costs, content creation, campaign management fees and other relevant expenses.

4. Calculate ROI and analyze additional factors
Use the formula (Total Revenue – Total Costs) / Total Costs) x 100= ROI to calculate ROI as a percentage. Use this number to evaluate campaign performance. You can do this manually or use influencer analytics tools. A higher ukraine mobile database value suggests a more successful campaign, but remember this simplified equation doesn’t capture all aspects of the campaign’s impact. Consider the other factors like brand awareness, customer lifetime value and long-term effects on customer behavior when reporting on impact to your leaders.

5. Iterate and optimize your strategies
Use the insights from the ROI calculation to refine your marketing strategies. Adjust tactics, channels, messaging, etc. based on attribution results to optimize and inform your future campaigns.