Find out the relationship between fake news, clippings and political advice with this post and stay alert!
The sharing of fake news is a topic that has been frequently debated by digital communications professionals. But if this issue is so important for those who take care of the reputation of companies, imagine for people who work in the political arena.
After all, according to the Research Group on Public Policies for Access to Information (Gpopai) at the University of São Paulo (USP), around 12 million people share fake news related to politics. The data is from 2017 and represents a warning to political advisors.
What is the impact of fake news on political consultancy?
Anyone who works in political press relations knows that colombia mobile database communication work involves building relationships with stakeholders, building bonds of trust and maintaining the image of the person being advised in the press.
Writing digital press releases and producing content for social media are ways to interact with the public and engage people. However, while digital media has brought new possibilities to the press office, it has also brought some problems.
In the digital world, sharing fake news is very easy. After all, it mixes true information with a rumor. And if we don't do fact checking, that is, checking the facts, the false information will go unnoticed.
Following a wave of fake news, mainly in the political field, social networks (such as Facebook ) and fact-checking agencies (such as Lupa ) have worked to raise awareness among digital users and to prevent the sharing of this false news.
After all, fake news can represent an image crisis for a political advisor. And this affects communication planning and performance in the electoral race.