SEO and online marketing for June 2024

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Google has acknowledged the flaws in its ranking systems and shared the steps it is taking to improve its search results. In response to a call out on X (formerly Twitter) about poor search results, the company acknowledged that its ranking algorithm could do a better job. Google outlined the steps it is taking to stop rewarding sites that should not be at the top of search results. This approach aims to improve the relevance and quality of the information users find when they search.

Google announces new GA4 features as Universal Analytics nears end
As Universal Analytics (UA) nears its end of life date mexico phone number data of July 1, 2024, Google is announcing new features and improvements for Google Analytics 4 (GA4). These improvements are designed to give marketers deeper insights into their campaigns, better tools for cross-channel measurement, and marketing budget optimization.

One of the key benefits of the new GA4 release is the insights generated by artificial intelligence (AI). These AI-driven insights help marketers make faster and more effective decisions by providing predictive analytics and recommendations based on real-time data. This reduces the time needed to analyze and interpret data, allowing for faster response to changes in campaigns.