This does not mean that the technique is a

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So, they need to change their organizational culture and get closer to the startup environment — much more flexible, less hierarchical and less bureaucratic. Growth hacking demands a culture of experiments, which encourages risk and accepts error. After all, this is what this professional does: he assumes a hypothesis that can go wrong, but which, if verified and successful, can boost the results.

“shot in the dark”, because experiments only become processes poland whatsapp data after being tested and validated. Furthermore, it is also important that the team and professionals have autonomy to make decisions. If you need to go through the entire hierarchy to approve a tool, an experiment that could last just a week would take months to implement.

Thus, the process loses agility and does not fulfill its function. This is why growth hacking is generally more efficient in startups and small businesses, often in the technology or digital area. The phases of growth hackinggrowth hacking is a process. There is no point in starting to carry out experiments without a method and applying techniques without a purpose.