Event tracking (even those not related to SEO)

[samiaseo222]

Once you have the tools and analytics in place, you’ll want to start tracking key events. The goal of SEO is to drive organic traffic to your website and generate revenue , but you also need a way to track your progress.

A few things I recommend watching are:

Major updates to search engine algorithms.
Keyword placement.
Page-level traffic.
Changes and updates to competitors.
Conversion.
- etc.

Tracking changes and updates from your lebanon phone number data competitors can demonstrate the value of your work and can be very beneficial because your competitors never sleep.

Separating brand and non-brand keywords
Now that you're tracking events, it's time to get into the details of keyword separation.

Providing clients with a long list of thousands of keywords doesn’t tell them anything. Many of these keywords may not provide any value at all.

What you should do is try to segment your keywords into:

branded keywords
non-branded keywords
Branded keywords will include the company and product name, and this is something that many companies want to track when targeting their brand.

A good example of a strong brand is Adidas, where people can search for "Adidas running shoes" (branded keyword) or "running shoes" (non-branded keyword) to find their products.