Seek out micro or nano-influencers in specific niches

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Offer coupon codes
Coupon codes are a win-win. Influencers get to share an exclusive deal with their audience. Followers are more likely to purchase when they get a deal. Plus, unique discount codes make their content more actionable and trackable.

To maximize results, offer an enticing limited-time discount or promotion. In slovenia mobile database their brand partnership with interior design YouTuber Alexandra Gater, the remote personal training app Trainwell offered her followers a free 14-day trial and $25 off their first month for the first 100 people who signed up with her unique link.

A sponsored YouTube video by trainwell featuring interior design YouTuber Alexandra Gater.


Don’t underestimate micro or nano-influencers. With follower counts ranging from under 10,000 to 100,000, they may have smaller audiences, but those audiences are highly targeted and loyal. Adopting a niche marketing approach by partnering with these creators or influencers will get your brand in front of people genuinely interested in your product.

For example, if you’re a beauty brand launching a clean makeup line, you could focus on skincare creators specializing in clean beauty.

Micro and nano-influencers often have higher engagement rates than mega-influencers. They’re also more affordable and open to flexible payment options. Remember that follower count doesn’t limit reach. Content can go viral regardless of their audience size.