Reaching a targeted audience

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Sharing industry trends is a cornerstone of LinkedIn content marketing for good reason. Doing so shows that you’re an active participant in your industry. Likewise, being active on the platform helps you stay informed and keep a pulse on opportunities to educate your target audience.

Check out how Tastewise shares an industry report that positions the company as being in the know.

Tastewise LinkedIn content strategy example, sharing a thought leadership and industry piece.
Sharing these sorts of insights serves to both educate and entertain your audience while also building your credibility.


LinkedIn lets brands get seriously granular and niche down when it russia mobile database comes to audience targeting.

For example, want your brand to get in front of C-suite SaaS executives? Or entry-level employees in the manufacturing industry? You totally can!

Unlike other social networks where suit-and-tie content might seem “boring,” LinkedIn content marketing is all about doing business. The platform is a goldmine for reaching specific roles in specific industries.