Brand into an entity, follow these 5 important steps

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Keep in mind that building a brand entity is definitely not a solo mission.

The entity goes beyond what is commonly defined as SEO. This is branding and your CMO’s territory . If you don’t have this, you’ll have a hard time making meaningful changes. Get in front of the CMO and convince him to be an executive sponsor of the “brand building” project.

This will ensure the ability to free up resources in other areas, such as content or development resources, that will be needed. If you want to get a CMO on board, show the opportunity through a presentation:

Your branded SERP : You control it with a fully iran phone number data developed knowledge panel, digital PR articles, social media profiles, or irrelevant or unwanted links.
Industry-relevant entity-only SERP features : How your brand is performing and what rich results exist for key user intents (essential to be on mobile and anonymous).
Industry-relevant Bard results (and SGE, if you have access) : What results are returned for key user intents and how your brand is included.
Brand Entity Current Presence : How Google understands your brand entity, its related assets, and its connections to other entities.
Competitor Brand Entity Presence : What Google understands about your competitors' entities.
Don't get confused when assessing the presence of a brand entity and think that it has anything to do with the brand's search query budget or the number of indexed pages on your site! To find out if your brand is an entity, find out in what context it is ideal to query the brand name in the Google Knowledge Graph Search API . Monitor this daily and keep a record of the details of the results. For a faster check, it is easier to use Kalicube Google Knowledge Graph API Explorer.

Step 2: Define and align your brand’s bio entities
If you want to become an entity in the Google Knowledge Graph, you need to be clear about who your brand entity is and how you relate to other entities. Start by defining your official brand. You might think this sounds easy, but it’s a challenge. When you’re in your office, ask someone from each department to write the name of your brand on a piece of paper.