Zero-page data reveals true intent

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Zero-party data brings even more information that informs intent. This allows companies to understand the goals and intentions of a potential buyer even before they make a purchase decision. With this timely information, companies can then individualize and personalize their offerings for each individual, offering them a higher level of service than ever before.

Zero-party data is specific in that it is indonesia phone number data voluntarily and knowingly shared with the company by a website visitor or potential customer. It can therefore be seen as a sign of customer trust. Zero-party data can be obtained using forms on the website, surveys, chatbots, etc.

It’s even more trusted and reliable than first-party data, as it removes the guesswork from the buyer’s journey, allowing you to precisely target your marketing efforts.


Focus on page zero data
It is this zero-side data that should be an integral part of your marketing strategy and your lead generation methodology throughout the marketing funnel. Think about how you can get this data. Here are a few tips:

questionnaire or survey on the website,
email campaign focused on customer satisfaction,
a survey with a reward in the form of a gift for answering questions,
form to request free advice.
The goal of these questions is to gather the necessary information that will enable you to create personalized, engaging content and offers for all visitors, regardless of their current position in the marketing funnel. And don’t forget to show your customers that you understand, respect, and understand their purchasing decisions.