Chipotle leaned on sentiment analysis to craft timely strategies

[mstakh.i.mo.mi]

You too can use features like listening spike alerts and industry themes in Sprout to get notified of micro-trends and respond to them before they pass.

2.
During the COVID-19 pandemic, Chipotle used AI to track shifts in customer sentiment and behavior on social media. According to Forbes, the brand used these analytics to inform its marketing, customer service, food safety practices and more. It enabled Chipotle to change its messaging in response to what was happening, which meant talking about free delivery and employee and guest safety.

Using sentiment analysis also led to successful campaigns like #ChipotleTogether, where Chipotle got celebrities like Colton Underwood (The Bachelor) and Kaskade to host lunch parties and gave away free burritos.

Kascade's Instagram post showing Chipotle's collaboration with celebrities like philippines mobile database Colton Underwood (The Bachelor) and Kaskade to host lunch parties and gave away free burritos.

3. Mercedes-Benz pulled data using AI to create a responsive campaign
Mercedes-Benz launched an out-of-the-box, localized campaign at their headquarters in Poland to promote their new T-Class vehicle. Called “The moody colors of Poland,” the campaign was aimed at encouraging people to be in tune with their emotions, and showed they could match their mood to the color of the T-Class interior that came in all eight ambient lighting shades (happiness was yellow, relaxation was green, etc.).