Casey’s uses social media integrations to drive higher customer satisfaction

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Joining the broader industry conversations that surround their products helps humanize the Atlassian brand, creating deeper connections with their target audience. Siegel and her team use Sprout’s social media listening tool to identify and act on the conversations that move individuals along on their customer journey.

For example, one of their social listening queries listens for specific game developers on X (formerly known as Twitter).

“We want to listen to what they’re talking about and provide solutions when they’re talking about Jira, Confluence and [other Atlassian] products to build their relationship with the brand. It’s been a fun new path for my team to focus on building community with a particular segment of professionals,” she says.

This proactive approach to social engagement builds community around the paraguay mobile database business, fostering brand loyalty and a superior customer experience across the funnel.


For Casey’s, creating stand-out social customer care experiences is a collaborative effort. To ensure no customer request goes cold, they use Sprout’s integration with Salesforce.

“The integration has been a game-changer,” says Jasmine Riedemann, Casey’s Social Media Manager. “It’s opened a floodgate of communication right within the tool between our social and Guest Relations Teams.”

Before Sprout, it took the Casey’s team up to three days to respond to social customer care messages. Siloed team structures made it difficult to know what was being addressed and when, leading to longer wait times for the customer.