The concept is simple. If your article explains how to make a tomato salad, 800 words will probably be more than enough. If you want to create the definitive and supersonic complete guide on SEO copywriting, 800 words won't be much, don't you think? As we have also seen when talking about titles, there is only one golden rule: live up to the expectations of the people who visit your URL. 1.3 that Google uses to evaluate the quality of content is that expressed by the acronym EAT, that is: Expertise – Experience/Expertise Authoritativeness – Authoritativeness Trustworthiness – Reliability In practice Mr G is telling us that quality content is: Written by an author competent in the topic covered Written by an authoritative person AND published within an authoritative website Written by a reputable (trustworthy) author AND published on a reputable website Attention, here there are some important new elements compared to the past.
Oh yes, because in the early days Google measured france telegram data these metrics based almost exclusively on elements within the website, first and foremost the incoming links. Today things are very different. In the Search Quality Raters Guidelines Google explicitly asks its raters to look for this information outside the website . This is an epochal change in mentality! Let me tell you why. 1.4 The importance of reputation and the decline of the link empire Since Google 's inception , links have been a key parameter in the rating system's infrastructure.
The basic reasoning is very simple: if a page receives many mentions (links) it means that its content is good and can be useful for users, so it is worth moving it up in the SERP. The moment SEO experts understood this mechanism, link building was born... and with it a whole series of manipulative strategies to be judged positively by the algorithms and gain positions. Long story short, links have become Google 's Achilles heel – they really don't like being manipulated.