But why? Or rather, how did it happen? Until recently, the website had a crazy impact on rankings. Google - which, remember, does not yet understand human language - in fact uses the context (the website) to understand well what a particular page is about. The environment in which content is inserted therefore becomes a yardstick for evaluating the reliability of the page itself.
Let's take an example. Let's take one of cambodia telegram data the latest articles I published here on the blog: local SEO 2022: what are the ranking factors... and what do entities have to do with it. Let's talk about an article on local . In your opinion, what results could the same article published on a travel blog achieve? Definitely worse! The semantic context in which a content is inserted was (is) therefore absolutely relevant for positioning.
But what is changing? I'll tell you right away. Until yesterday, in order to make Google understand the context of meanings in which the website moved, a series of technical strategies linked to metatags, links, image alts, etc. had to be implemented. This was the only way to communicate with him. Today, while all of this still works, we need to realize that Google has a much more direct way to understand what a page or website is about and evaluate the relevance of the content in its context.