The letters themselves

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Yes, we are just starting them now!

What to write?

Unlike regular mailings, automatic ones are written seriously, for a long time, and are sent to people in this form for months and even years. Therefore, they should contain something that is always relevant or at least for a very long time. Yes, you can and should update and edit them from time to time, but there is definitely no place for momentary news and quickly expiring discounts.

If you want to talk about products, take not a product (which can be sold out), but a whole category. Or something that is always available.
If you give a discount coupon, then it is a permanent one that argentina number data you do not intend to disable.
If it’s advice, then it’s “evergreen”.
If articles, then selections of the best ones, on always relevant topics.
If there are courses, then they are not one-off, but recurring.
Online stores promise and give one-time discounts on subscription forms, but for follow-ups they must find “fireproof” content: categories of their catalogs and blogs, expert recommendations, advice on how to care for goods, etc. And you will write about sales, new arrivals and short promotions in regular mailings and send them to the same lists.

Those who sell a complex/expensive product need to put maximum effort into follow-ups. After all, these letters, like nothing else, are capable of warming up clients and gradually leading them to a purchase. But your (our) chains are the longest.