First, we need to understand how analytics differs from analysis. These concepts are also often considered synonyms. From Greek, "analytics" is translated as "the art of analysis." That is, analysis is the study of reporting data. And what is analytics - it is a systemic process, a science that helps both interpret data for past periods and predict the values of indicators in the future. That is, analysis largely studies what has already happened. While analytics forms hypotheses about why this happened, helps to make forecasts and plan the company's activities in the future.
Analytics solves several problems:
provides answers to questions that arise when studying the reports;
defines key indicators on the basis of which the georgia mobile database work of specific departments will be assessed;
evaluates the effectiveness of the advertising campaign ;
determines the brand's position in the market in comparison with its competitors.
And most importantly, analytics creates a basis for making management decisions, increases the speed of response of company managers to actions that have already been taken - response measures are taken faster.
What is reporting?
If we consider reporting, what it is and what it consists of, it can be described as tools and methods for collecting, processing and storing data within a company or for providing it to external users (for example, investors). Reporting involves simplifying data. They should be presented in such a form that interested users can easily perceive the information.