The share of mobile traffic today is 87% — and this is the highest figure in history. According to previously published forecasts, we could reach such values only by 2025. The inventory of mobile application promotion has also undergone some changes: new solutions have appeared on the market, which we are very happy about and grateful to the services for them. For example, in our joint case with Dodo Pizza, we promoted a mobile application and tested the new VK Advertising platform, which was released in June. Having promptly connected the new product, we managed to increase a significant portion of orders in the mobile application. You can read more about this case here .
New solutions from companies with accumulated expertise
Large retailers, which have been gathering audiences and building their own communication channels with them for many years, are now ready to provide other brands with their advertising platform. And there kazakhstan mobile database are many such examples. Magnit offered other advertisers its printed magazine, mobile application, and digital screen. VKontakte offered audio advertising that will be played in X5 Group supermarkets, Detsky Mir - promotion for suppliers in its mobile application.
Also, advertisers who allocated sufficient material and non-material resources to collect their own database and community have come out on top. Now they are starting to segment the database by the duration of interaction with the brand, frequency and history of purchases. This helps to communicate more effectively, better understand the audience and more competently customize advertising.
It's incredible, but SMS mailings are again being considered as an advertising channel. In recent years, they were more of a "service" function, but due to the reduction in the number of paths to the user, we are returning to them. They provide fairly good indicators for opening, requests and other metrics, so we definitely recommend testing them. And another comeback is the growth in the number of promoters for contact with a new audience.
Promotion in messengers
Telegram has shown tremendous growth this year, not only as an advertising platform, but also as a channel for brand communication with a loyal audience. Many brands have moved their accounts there from banned social networks: the growth of authors was 58%, and content - 24%. Social networks and messengers are, of course, completely different formats. Nevertheless, users, brands, and specialists have adapted to Telegram and are already getting results.