The Customer Experience Pyramid is a tool that helps

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Therefore, making CX a top priority will help businesses gain positive reviews and loyalty from customers. To build a strong CX, businesses need to understand the wants, preferences, and needs of customers through behavioral analysis and creating detailed customer profiles.


See now: Marketing Funnel application solution to effectively convert customers Customer Journey: Definition, Customer Journey Map 2. What is the customer experience pyramid? businesses define and build customer experience levels from basic to advanced.


The CX Pyramid is divided into three canada whatsapp number data main levels: Utility: This is the most basic level, requiring businesses to fully meet customer service standards such as providing services on time, consistently and ensuring value. Usability: This level focuses on reducing barriers to service use, making it easier for customers to interact and access products/services.


Pleasurable: This is the highest level in the pyramid, once the business has completed the previous two levels. At this level, the business focuses on creating a positive emotional experience, Many businesses make the mistake of focusing only on the “fun” level while ignoring the fundamentals at the “utility” level.