Track key metrics (KPIs) like conversion rate, cost per customer (CAC), or lifetime customer value (LTV). Build an optimal customer journey strategy through each stage: Awareness, Consideration, and Decision. Tip: Practice with Google Analytics to master basic reports.
Also, listen to data analytics podcasts to broaden your practical perspective. 2.5. Digital Marketing Skills – AI Digital Marketing Skills – Content Marketing Digital Marketing Skills – Content Marketing The explosion of AI (artificial intelligence), typically ChatGPT and Gemini, has brought many opportunities as well as challenges for marketers.
Benefits of AI in Digital Marketing Automate cambodia whatsapp number data tasks:like replying to emails, planning content. Personalization: AI helps analyze customer behavior to provide more relevant content or product recommendations. Boost productivity: Use AI to help with everything from content ideation, SEO optimization, to data analysis.
Risks to watch out for Security issues: Data can be misused or compromised. Ethics and transparency: AI completely replacing humans can cause customer distrust. How to use AI effectively Learn and use popular AI tools. Experiment with content creation with ChatGPT: from ideation, keyword optimization to content outline.
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