The history of email marketing and its evolution

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Rules within the scope of the regulation do not apply to the messages sent by legal entities to inform the public. Any electronic message other than these that has commercial purposes; Both e-mail, SMS or similar means are within the scope of the regulation, and those marketing via e-mail must also comply with these rules. Databases created with approvals received before the date of the Regulations on Databases, including the Buyer's express consent statement, are considered valid.

Databases created by the Buyer providing his or vk data her electronic contact address during transactions for the direct supply of goods or services between the Service Provider and the Buyer before the date are deemed to be approved. Approvals given in this way; If it is given for an agency, private authorized or dealer business, it is deemed to be given for the other party of the contract. There is also an exceptional situation within the scope of this paragraph.

In the first commercial electronic message to be sent to databases that are accepted as approved in this way, with the right to opt-out, it must be clearly stated that the Receiver is registered in the sender's database. If a message was sent through institutions that received approval to send messages on behalf of others before the date, the persons on whose behalf the message was sent were allowed to send a one-time permission message to this database until .