What's new in the world of emailing

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While it may seem like nothing is changing in email marketing, that's not entirely true. Tools are coming out with various improvements, publishing surveys and expert articles. See who has been doing the most in recent months.

Ecomail is constantly improving
The developers at Ecomail are not idle and come up with a batch of improvements every quarter . This spring, they added a new Conversions section to the campaign report, where you can track detailed order statistics.

The template editor has also undergone changes in line with the latest trends and requirements of Ecomail clients. The following improvements have been added to make your work easier:

the ability to rename the template directly in the editor,
preview of merge tags in the Preview and Testing tab, so you don't have to check the resulting display outside the editor environment,
chat AI that helps you come up with creative text in your ios database tone of communication,
variants of personalized emails without the need to use complex conditioning using merge tags in the email body.
Within segmentation, Ecomail has introduced a new Exclude from segment feature that allows you to create the opposite segment with one click. This means you don't have to enter conditions for each segment separately. For example, when creating segments of customers and non-customers, you would proceed as follows:

You create a customer segment.
You will duplicate this segment.
In the duplicate segment, check Exclude from segment.
The question is how much work it will actually save, but in more complex conditions it will definitely save some clicks.

Ecomail also came with a new integration , namely with the Salesforce CRM system .

Those of you who already work with Ecomail have certainly noticed these changes. For the rest of you, this may be a reason to start thinking about changing your emailing tool. If you decide to switch to Ecomail, at Včelište, as a certified PRO partner , we will be happy to help you with the migration.