How is your offering different from theirs?

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By now you should know what needs your offering fulfills for your potential customers . Use this information to create content that addresses them.

Your choice of medium will affect the format of your content. For example, videos work great on social media, but you can't embed them in an email.

Likewise, if you are following your target nigeria mobile database audience on Twitter , your long blogs will need to be linked or at least shortened.

Never forget that you are focusing on adding value. Every piece of content you create should serve a specific purpose, whether it's educating your audience about your offering, building brand awareness, or driving sales.


You can have the hottest leads in the world, but they will be of no use to you if you don't work with them properly.

You should create and use a lead database where you can record, study, filter, and segment your potential customers.

Ideally, get an automated CRM system that will significantly reduce the laboriousness of this activity.

Most of them allow you to tag leads by type and how hot they are. This allows your sales team to work more efficiently with lists and pay the most attention to those who have the highest chance of converting.