This can be very efficient for those who

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Cost reductionin addition, by automating your company's marketing processes, the available information is organized — not only about customers, but also about the performance of your actions. Consequently, they become more useful. With this data in hand, it is much easier to avoid waste and focus your resources on more efficient strategies. Improved results understanding customers' pain points and monitoring their entire purchasing journey, the improvement in performance and productivity is considerable.

In this way, the tendency is for increasingly better results to be employment data recorded by your team, making greater use of the time and resources available. Customer satisfaction relevant content, personalized messages, integrated channels, in short, all the advantages of having an automation tool directly affect your relationship with the customer. The level of satisfaction of those on the other side tends to increase.

have difficulties, for example, in customer retention work. Having automation tools is, therefore, a fundamental task for anyone who wants to make the most of the resources available for marketing. By bringing together several functions in a single platform, the tendency is for the results of your strategies to improve more quickly, especially when using tools like marketo.