Digital Marketing: what are the most used social networks in Brazil?

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Social networks are widely used around the world. But do you know which ones are most used by Brazilians? Discover the 7 most used social networks in Brazil with updated data for 2020!

First of all, you must have seen or heard somewhere how much we – Brazilians – love social media. Maybe you are one of those people who spend hours and hours looking at posts, photos and videos.

In this sense, we can say that today social networks are an important tool for communication, information, relationships and, without a doubt, for Digital Marketing .

And the trend is that this medium will continue to grow: last year, for example, there were 10 million new Brazilian users on social networks , an increase of 8% compared to the previous year. The numbers are from the Digital in 2019 report, from the website We Are Social.

But what are the most used social networks in Brazil? Check out the 7 most used social networks by Brazilians below!

YouTube
YouTube surpassed Facebook's number of hits and, in 2019, became the most benin telegram data used social network by Brazilians. After all, we have huge Brazilian channels, such as KondZilla and Whindersson Nunes .

YouTube is currently the leading online video social network , with over 1 billion active users and over 1 billion hours of video viewed daily. That's a lot of people!

Furthermore, as the video format for distributing content is becoming increasingly accepted, it is worth investing in this network as a way of distributing this type of content.

Facebook
Facebook may have lost its position as the most used social network in Brazil, however, it continues to be the most used social network by the world's population: with more than 2.2 billion active accounts – 130 million of which are Brazilian .

In short, Facebook is a versatile and comprehensive social network that offers many features in one place.

The network serves both to generate business and to meet people, connect with friends and family, obtain information, etc. Therefore, it is practically impossible not to include Facebook in your Digital Marketing strategies .

WhatsApp
WhatsApp is the best-known instant messaging social network among Brazilians: practically everyone who has a smartphone also has the app installed.

To be more precise, it was calculated that 89% of Brazilian internet users are on WhatsApp.

The network was at the center of many debates in the 2018 elections, as it is widely used to share information, including fake news, in personal conversations or in groups. This characteristic, in fact, is what makes WhatsApp considered a social network.