Sushiqueen: sushi was once unknown to everyone

[suchona.kani.z]

AITOM's opinion: It's a shame that Ivan doesn't believe in online marketing tools such as PPC campaigns. We applaud the uniqueness of the product and the interaction on social networks as well as the sympathetic speech of the actor.



Bára Rektorová, that's Sushiqueen . Bára was passionate about sushi and knew right away that she wanted to do it, it was 2006. She didn't think much about starting a business at the time, she made sushi herself at home and then offered it in restaurants where they didn't cook. She didn't even have a business card, let alone a website. She launched it only after three years of business and started writing a blog about sushi.

Today, she is written about, lectures at various events, and is ig database visible. Bára is guided by the principle of not criticizing the competition, not writing reviews, and trying to be modest (although she immodestly boasted that her sushi is the best).

AITOM's opinion : Bára managed to do it without much online promotion, she based her business on a personal approach. The question is where Sushiqueen would be today with more emphasis on online strategy.

Bára Rektorová from Sushiqueen Jaroslav Tuček from doubleshot

photo source: Tuesday.cz

Doubleshot: how we started a business with the help of online
Jaroslav Tuček from Doubleshot has one thing in common with Bára Rektorová. They both started their businesses on what people liked and at a time when almost no one did it. Today it would be much harder, admits Jaroslav, who is the co-owner of a select coffee roaster . Doubleshot has its own story, about inquisitive guys who learned about coffee in Panama and Vancouver and knew what they wanted. Czechs no longer wanted to drink only Turkish coffee or espresso, so they started their own business. They currently operate two cafes in Prague and are doing well.

An interesting idea was to set up an alza café, which is located right in the Alza goods distribution center. A great way to meet customers. What about Doubleshot and online? We have our own e-shop, microsites, we communicate on Facebook, Twitter and send out a newsletter. At the end of his talk, Jaroslav admits that they are successful also thanks to the fact that coffee is a drug , if the client likes it, he comes back again, we actually sell drugs.

AITOM's opinion: Addictive product, good timing, inspiring story and great promotion. As a bonus, we had the opportunity to taste Doubleshot coffee.