Promote policies for this audience

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Representation in a company means full ability to access the deepest desires and particularities. It is harder to think differently when everyone on your team looks the same .


Make sure your products are accessible to these communities. Promote saudi arabia phone number list diverse suppliers for Black-owned or Black-focused brands. Stakeholders and partners should also be anti-racist and take inclusive measures.

One example of these efforts is the initiative of retail brand Target. Cassandra Jones, vice president and general manager of beauty and cosmetics at Target, stated: “With the addition of nearly 40 new beauty brands, we are raising the bar on our premium beauty experience.”

Among these new brands, twenty of them belong to Afro-descendant entrepreneurs. This could be a great opportunity for other companies to follow the example of a global brand.

Support brands and give them room to grow. Engage company leadership to strengthen or create a position on the importance of racial diversity and the fight against racism .

3. Offer products and services that satisfy the tastes and needs of this group
For decades, beauty and personal care brands have catered almost exclusively to the needs of white consumers.

However, the willin