Combine data and bet everything on your best content

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A very similar approach can be practically applied to social networks . Do you consistently measure mentions of your brand, your CEO, your key products, and your competitors' products? Do you respond to them consistently and in a timely manner? Do you measure the impact of your responses?

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" Indirect conversions are the new direct conversions ," said Larry Kim , CEO of Wordstream, ranked by Forbes magazine among the TOP 10 global online marketers, who perhaps surprised some of the audience with his emphasis on Social Ads. "Search advertising's strongest point is also its weakness - it responds to existing demand and does not create new demand," he continued in his presentation.

He highlighted the importance of connecting data from Google fantuan database Analytics with other data areas for advanced remarketing – especially interests and purchasing behavior, the importance of precise targeting, and recommended betting heavily on the highest quality content that has the highest engagement on Facebook: "Go all-in on your unicorns." Before the videos, which you should definitely subscribe to, we asked Larry directly for more details.

4. Try to get into customers' heads
It is nothing new that there are 2 types of people depending on the functioning of the cerebral hemispheres – predominantly emotional and predominantly rational . Dutch expert on consumer psychology Bart Schutz compared them to the Dutch Queen (very emotional) and the Dutch King (very rational). However, each customer contains both systems and each of your customers is actually two customers in one.