Users share videos twice as fast as any other form of content

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The "official" definition of short-form video is up for debate, but it generally refers to a video that is between 10 and 60 seconds long.

Short videos became popular largely thanks to social media platforms like Tik Tok, Instagram Stories, and Snapchat.

This strategy has been taken advantage of by companies that hav e newzealand phone number list w anted to do good marketing on social networks due to two particularly important points:


84 % of people were convinced to buy a product or service after watching an interactive video of the brand;
71% of Gen Z spends around 3 hours a day just watching online videos.
And I could go on!

So, what is the value of short videos? We will discuss this below.


Short video goes beyond, pushing the boundaries of traditional media and giving people a quick and easy way to consume information. The format lends itself to a more creative form of communication that aims to excite and inspire people.