Payment models and auction

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For a more stable result, it is recommended to launch about seven different publications, replacing those that do not resonate with the audience. This approach will help you understand which format works best for your target audience.

As mentioned earlier, the main promotion tool in Zen is text articles, which offer advertisers flexible payment options.

The first method is payment for readings: money is el salvador telegram data written off only when the user has fully viewed the article and spent at least 30 seconds on the page. This format allows you to independently determine the cost of reading, managing the budget through your personal account.
The second method is payment for impressions. This format is more suitable for large brands that are focused on wide coverage. The price per thousand impressions is fixed.
Display of advertising materials in Zen is organized through an auction, where articles from different advertisers compete. The main criterion here is the CPM indicator, which depends on the click-through rate (CTR), the percentage of reads and the set rate. If this indicator is lower than the value set by the platform, the publication will be displayed less often or will stop being displayed at all. To increase the chances of displaying your ad, you can change the cover or title, shorten the text or increase the rate.

Payment for video. In addition, Zen has the ability to promote through video (currently in test mode). Such advertising has three payment models: for impressions, for views and for clicks. Video perfectly complements text publications, helping to retain the audience's attention and increase interest in the product.